Women leading women

How emotional writing convinces customers

When you stir the emotions of your reader or customers, you strengthen that personal connection between them and your business. Using emotion isn’t about including hype and exclamations marks, it’s about grabbing your reader’s attention, pulling them in and making them feel that they want to find out more about you and what you have to offer. There…
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Have you embraced your product’s adorable flaw

Every product or service has an “Adorable Flaw” and when you admit to them in your sales letter, you endear people to you as well as add credibility to what it is you’re offering. What is an Adorable Flaw? An Adorable Flaw is some part of your product or service that might seem like an imperfection, but when communicated properly, increases the…
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