Women leading women

Customer avatars: Do you know who you’re talking to?

Do you know the things in life they’re hoping for? If not, why not? Having a complete picture of a specific ‘ideal customer’, or persona, can help you to develop the right products and services just for them. If you know exactly who it is that you are dealing with, your business can be much more strategic in its approach to catering for their…
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No one builds a business alone!

There is no missing the fact that the Christmas season is upon us. Everywhere you look buildings are bedecked with boughs of holly (as the song goes…) and the retail industry is in overdrive to ensure that we buy, buy, buy. If December is not your busiest period you may well be taking this time to plan, get organised or just recharge the batteries…
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How to get yourself a platform!

Speaking at key events is just one way of getting your business name out there, getting media attention, and managing your image. Next time you are at an event, where you think you could offer a different viewpoint on the debate, think about how you might get yourself on the platform without actually rushing the stage. Have a quick word with the…
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5 Top tips on making the most of your content

Content is everywhere – whether in the form of digital, print or broadcast media - words, pictures or sound. It always was but lately it seems to have achieved buzzword status and a life of its own (and most business owners will be au fait with sites that can help them learn the skills involved in producing good content - e.g.  copyblogger)…
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