Women leading women

The 21st Century Woman Entrepreneur

When women entered the workforce in earnest in the 1970s, many succeeded in the only way they could – by imitating men. Authoritarian leadership and tight control was the hallmark of the day, and women  were not exactly welcomed into the ranks of management. Well ladies, that was yesterday, and today is today! Forget what your mum or your boss told…
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Top 10 tips for writing an effective press release

There are some basic rules for writing an effective press release that everyone should follow.  Here are top 10 tips for making sure that your press release gets noticed.  1. Make it newsworthy. Are you solving a problem or fulfilling the readers' needs? Pinpoint what that need or problem is and write the release from that perspective. Controversy…
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