Women leading women

Case studies: How to create them and build buzz!

Here are 9 reasons why you absolutely should use case studies in your business! (1) Case studies are stories! People love stories. They remember them much better than a string of facts about your business. You can use stories to explain otherwise boring and hard-to-convey facts. Stories can convey good feelings and take your listeners on your…
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Magnetise your Website without any Bells or Whistles

You can hire the best web designer in town and add on every bell and whistle known to man; but if your web site lacks a compelling, client-magnetic messaging, it will not make you much money. In fact, it may not make you any money at all! So what, you may be thinking, makes for compelling, client-magnetic messaging? I shall return the question to…
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Get Clients by Creating Opportunities to Engage

Rather than trying to close sales I recommend that my clients create opportunities to engage with their target audience. If you are having trouble converting enough prospects to clients it could be that you are not engaging with your audience. This creates what I call a trust gap and could keep your prospects from converting to clients the way a…
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