Women leading women

Business Attitude or Business Idea: Which is more likely to lead to your success?

What did your friends and family say to you when you told them you were off to start your own business?

And how did it affect the way you went about creating your business?

When I first started telling colleagues and friends of my plans to start my own life coaching business back in 2004 [this is where I started 5 years ago], I remember all too well the sucking of the teeth and the “you’re very brave” comments.

Everyone around me told that going freelance and becoming self-employed was all very well but beware the feast and famine. Working for yourself may give you control and freedom to do what you want, but clients come and go like a roller-coaster ride.
The first few months, I would have to spend all my time marketing. I would then get some clients and then the work would dry up. And I have to do a few more months of hard marketing all over again.

But the reason I decided to start my own coaching business was because I wanted to work part-time. I wanted to create a new career around my children’s school terms so that I worked when they were at school and took my foot off the peddle when the holidays came around.

And if I was to be faced with a feast and famine roller-coaster ride, this just wouldn’t work. I wanted to be in control of when and where I worked in the business and didn’t want to fall in to this trap that was being described to me.

So, although I listened to their advice and kind thoughts, I secretly challenged these opinions and decided that it didn’t have to be that way.

Five months later and I was contemplating going back to corporate life. They were right! It was tough out there and my marketing was getting me nowhere. I hadn’t even experienced the feast – it was just famine all the way!

I had hit rock bottom and fortunately the only way was up. Which is exactly what I decided to do!

I am sharing this story because I firmly believe that it doesn’t matter how great your business idea is, how brilliant your business plan is or how unique your product is – if you haven’t got the right business attitude, there is every chance you’ll fail.

Sounds dramatic, doesn’t it?

But let’s flip this over the other way.

It doesn’t matter how competitive the marketplace is, how average your business idea is or how inadequate your business plan is – if you have got the right business attitude, there is every chance you’ll succeed.

And probably succeed beyond your expectations, too.

Give me a great business idea or a person with a great business attitude and I’ll put my money on the attitude any day.
So some tips for you today is to surround yourself with people who support you and believe in you, be clear on your “big picture” and go for gold.

Because with the right business attitude, you’ll win every time!

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About the Author: Karen Skidmore helps Coaches, Trainers, Virtual Assistants & self-employed professionals to work smarter and attract the right clients to their business. To subscribe to her free email newsletter and get access to practical advice and marketing ideas that will move your business forward, visit www.CanDoCanBe.com

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