Women leading women
Browsing Category

Marketing

Need more sales? Leave no stone unturned!

Being an entrepreneur in any field is likely to be very challenging, and while it can often be hugely rewarding; there will be times when it gets seriously tough. For many of us, the toughest of times will be when we’re struggling to generate the kind of sales we want and need, in order to keep our ambitions alive. Even when you’re absolutely…
Read More...

Customer avatars: Do you know who you’re talking to?

Do you know the things in life they’re hoping for? If not, why not? Having a complete picture of a specific ‘ideal customer’, or persona, can help you to develop the right products and services just for them. If you know exactly who it is that you are dealing with, your business can be much more strategic in its approach to catering for their…
Read More...