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Dare to Disagree: Your business can’t grow in an echo chamber

How many people tell you what you want to hear, not what you ‘need’ to hear, when you ask them for an honest opinion about your business or idea? In this TedTalk Margaret Heffernan tells us why it’s so important to challenge ourselves and each other, in order to grow.

‘Most people instinctively avoid conflict, but as Margaret Heffernan shows us, good disagreement is central to progress. She illustrates (sometimes counterintuitively) how the best partners aren’t echo chambers — and how great research teams, relationships and businesses allow people to deeply disagree.’

The former CEO of five businesses, Margaret Heffernan explores the all-too-human thought patterns — like conflict avoidance and selective blindness — that lead managers and organizations astray.

Why you should listen

How do organizations think? In her book Willful Blindness, Margaret Heffernan examines why businesses and the people who run them often ignore the obvious — with consequences as dire as the global financial crisis and Fukushima Daiichi nuclear disaster.

Heffernan began her career in television production, building a track record at the BBC before going on to run the film and television producer trade association IPPA. In the US, Heffernan became a serial entrepreneur and CEO in the wild early days of web business. She now blogs for the Huffington Post and BNET.com; her latest book, Beyond Measure, is due from TED Books in 2015.

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