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Browsing Tag

Communication

How to handle the business contacts from hell!

As a business owner, employee or just human being, you will have to deal with many people in both a professional and personal setting. The vast majority of people we meet in the course of business are polite, friendly and generally not a nightmare – at least not straight away! Eventually though, situations are bound to crop up, such as disputes,…
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Information is the present; connection is the future

"What consumers are primarily interested in today are not features, but relationships." — Harry Beckwith, Selling the Invisible How many times today has someone tried to sell you something? Advertising messages reach us via email, snail mail, radio, magazines, newspapers, TV, and your web browser; the salespeople write you, call you, and approach…
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4 simple steps to getting great referrals

One great way to get new business is through referrals. When others give their endorsement and recognition of our abilities it often takes very little to move a prospect to become a buyer. Whether we are aware of it or not, we tend to value the opinion of others. This is why we look up testimonials and product recommendations and why we tap into…
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How to “Be Yourself” online

If you can create a personal and emotional connection with your audience, they are more likely to remember you and be receptive when you reach out with your sales offers. A key part of creating that connection is getting your unique personality across via your blog, website or social media interaction. A lot of business owners find it challenging…
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