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customer

Your customer is king… do you treat them like one?

There is no doubt that 2009 has been tough, many businesses haven’t weathered the storm, many have profited on the situation and many have managed to stay afloat. Most have broke even and have to try and start a New Year with only positive hopes for where the economy is heading in 2010. There is a saying that goes “it costs more money to find a new…
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Shining the spotlight on your business

In trying to raise the profile of your business, do you really have to burn money on advertising and direct mail? Are there alternative channels that will reach your audience and stimulate a strong response? Last month, in the first of our ‘profile-building’ series, we explored the benefits of creating a powerful reputation for you and your…
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Activate your ambassadors

How many of your customers really love what you do? Would they want to help keep your business growing rather than watch it decline? If you have great customers, why not harness their satisfaction and turn them into ambassadors to try and win more business?
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Targeting the customers you can win

It’s back to business after the summer lull and for many of us that means looking at the order book and (possibly) facing the fact that a good sprinkle of marketing and business development wouldn’t go amiss. But like me, do you hate getting on the phone and cold calling potential customers? Do you doubt whether a mass mail-shot will bring you that…
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