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email

You’ve got mail – lots of it

Are you old enough to remember when the Internet was new? When we were just starting to use dial-up connections? The last place I was employed before I set up my business 15 years ago had just one computer with an internet connection. This was in an office of about 15 people. I used to sneak onto it to email a friend in Australia, hoping that…
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Targeting the customers you can win

It’s back to business after the summer lull and for many of us that means looking at the order book and (possibly) facing the fact that a good sprinkle of marketing and business development wouldn’t go amiss. But like me, do you hate getting on the phone and cold calling potential customers? Do you doubt whether a mass mail-shot will bring you that…
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