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networking

Summertime, and the marketing ain’t easy

Summer is here in the Northern Hemisphere, but it seems many of your potential clients are not. When you get the response "I'll be on holiday until..." one too many times, it's easy to become discouraged about summertime marketing. But fear not, there's plenty you can do to build your business in the summer months. Here's ten cool marketing ideas…
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Networking: more than just chatter

"I spend a lot of time networking, but I don't see many results from it." I hear this complaint frequently from independent professionals who are hoping that their networking activities will produce clients. It used to be that my clients and students would complain about unproductive networking in the form of attending mixers or scheduling coffee…
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