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planning

Find your why

You want to put your best foot forward when it comes to your messaging, your marketing, branding and the actions that are going to turn your objectives into reality. Regardless of whether you're just starting out, or whether you're refining, reinventing or topping up plans for an already successful business; Simon Sinek's iconic video Start with…
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Avoiding the feast or famine trap

It often seems that it's the destiny of the independent professional to exist in a constant state of feast or famine. Either you are working day and night to keep up with client demands, or you're wondering how much is left in your savings account and whether the phone will ever ring again. When you're having a feast of business, there's plenty of…
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10 Ways to Get Your Marketing Unstuck

Have you ever found yourself knowing exactly what you need to do about marketing your business... and then not doing it? You are not alone. Many self-employed professionals find that the hardest part of marketing isn't figuring out what to do. What's hard is actually doing it. Marketing yourself can be a confronting process. Making phone calls to…
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