Deborah Rowe
Deborah Rowe

Deborah is a chartered marketer, member of the Chartered Institute of Marketing, and fellow of both the Institute of Direct and Digital Marketing and the RSA. She has more than 20 years of solid marketing and communications experience which she puts to good use as principal consultant of Sheba Marketing. Sheba Marketing provides no-nonsense business-to-business marketing support to small and medium-sized organisations that want to achieve great things.

Using awards as a PR tool

Awards can be a powerful PR tool for small business. Being shortlisted for a coveted industry award is a great source of PR for the business.

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