If you had a crystal ball, it would make many of your business decisions easier to make, wouldn’t it?
If only you knew that the big contract you took on last year would turn out to be the biggest admin headache you’ve ever had.
If only you had asked for references and examples of work from that website designer, you probably would have had a website up and running quicker.
If only you hadn’t decided to offer your workshops are such a reduced price, you probably would have attracted more of the right clients.
Coulda, shoulda, woulda!
It’s all very well looking back and wishing you had made better decisions, but the reality is that you can’t go back in time and change things.
But what if you could do it all over again?
What if you could wipe the slate clean and start your business all over?
How would your business look today?
This is one question that came up with one of my clients recently.
6 years of hard graft and fighting through the fog of “let’s make this up as we go along” has created a successful brand and a trust-worthy reputation, but she feels exhausted. The business systems are labour intensive and the business model is not as profitable as it could be.
And this is why I thought I would ask you this question today: If you could do it all over, what would you do differently in your business today?
You see, I think that everyone as the choice of shouting “stop” at any point of their business.
The amount of knowledge you absorb in those first few months of starting out is huge. And as you progress, you learn new things each and every day.
And yet, you are so often caught up in the day-to-day running of your business, it is too easily to grin and bear things when they don’t quite go to plan.
Let me give you some examples:
Are you still running the same administration system that you first set up? Or is time to review your processes and paperwork you send out to your clients? It could be time to start out-sourcing your administration and find a virtual assistant to send out your contracts and invoicing.
What about your pricing structure? Have you stuck with the same pricing for the past few years or is it time to review your most profitable products and services? Perhaps it time to put some of your prices up!
And what about your advertising costs? Are you stuck in the rut of running the same adverts in the same publications for the past year? Isn’t it time to review the results you are getting? It may be time to negotiate prices or do something different to attract new leads.
At certain points in your business, you need to shout out “stop”. Put the breaks on and review where you are.
Think about the lessons you have learnt from working with different clients and creating different products. Think about what changes you can make in your business to make it for the better.
Because if you could start all over again, I bet you would have done things differently :O)
About the Author: Karen Skidmore helps Coaches, Trainers, Virtual Assistants & self-employed professionals to work smarter and attract the right clients to their business. To subscribe to her free email newsletter and get access to practical advice and marketing ideas that will move your business forward, visit www.CanDoCanBe.com