Networking for success

business networking

If you want to achieve anything, you will need others to be on board with what you are doing.  But how do you find those people that will support your vision?

Networking is a great way to connect with others and find potential partners.

Networking is a word that can instil dread into a lot of people, as it can seem very ‘forced’ and contrived.

The thought of having to put your head above the parapet can be a step too far for some.

However, whether you work for a company or run your own business, networking has become an expected part of the working world now.

Here are some tips to make it easier.

Tip 1 – Take the spotlight off yourself and put it on everyone else

What do I mean by this?  Well, most people going into a networking situation will be completely ‘self’ focused, thinking – “I don’t know anyone and won’t know what to say”.

So instead of having that head tape playing, try changing it to be focused on the people in the room by going in with the head tape – “I wonder who I’ll meet who may benefit from the contacts, experience and expertise I have, and who I’ll be able to help”.

This takes the pressure off you and ensures you enter the event with the right energy.

Tip 2 – Build a rapport

Build rapport with people quickly by making a comment that has nothing whatsoever to do with why you are there.

For instance, make a complimentary comment about something they are wearing, and this is as appropriate for men and women.

I once entered a room full of ‘grey’ and spotted a woman wearing colour, so went up and told her how fabulous she looked.

We got talking about India (where she’d just visited and bought the outfit) and eventually got round to business to find we were in similar fields and went on to do some work together.

Tip 3 – Ask questions

Ask questions.  People love to talk about themselves, so showing genuine interest in someone and what they do will ensure you are a magnet for people.

Tip 4 – Actively listen

Practice active listening.  This means being fully present in the conversation and nowhere else.  So, the person you are talking with has your full attention, and you are not looking round or over them to see who else might be interesting to talk to!  Very rude!

Tip 5 – Business card etiquette

Never give your business card to someone unless requested to do so.  This is very bad networking etiquette.  Always ask for someone else’s card, we are very reciprocal and the chances are you will be asked for yours in return.

Finally – enjoy!

If you go into the situation with the right attitude and energy, you will radiate that out to everyone there and people will naturally gravitate towards you.  We all like to be around people who are interesting and fun, make sure you are that person.

Katie Day

Katie is the author of The High-Heeled Leader, a current journalist for the Huffington Post, and a sought after speaker, trainer and business coach. Known for her work with Women’s Leadership Development, her passion is to inspire women worldwide to own their place in the world, step into their glory, and dance with life. For over two decades, she has helped women transform themselves into the magnificent people they were born to be.

Be the change that you want to see. Step into your leadership.


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