Setting Big Goals Will Drive Your Business Farther

If you are considering starting up a new business venture in the near future, or currently own an established business, it is likely that you may be unsure as to what the next steps are in order to take your business further. When it comes to owning your own business, it is vital that you make goals in order to see your business flourish and grow to its full potential.

However, the main issue which stops many business owners from thinking big in terms of their business goals is that they tend to focus on the negative aspects of goal setting. What if my attempts fail? What if I damage the current status of my business? On the other hand, what if you succeed in achieving your goals and realizing your business’ true potential?

Reach for the sky

If you are unable to envision your business going further than it currently is, chances are it is unlikely that you will be able to achieve any big goals. It is understandable that any business owners will fear failure, and so will simply opt to not set large goals in order to dodge any great failure. However, as you see the years pass and your business cease to grow, it is then that you will realize that thinking big when drafting your business goals is one of the most effective ways in which to push yourself and your business to its full potential.

Share your goals

It is unlikely that we can immediately achieve any business goal we set out mind to instantaneously. Anything that is worthwhile takes time. However, by taking the risk to make our business dreams a reality and be realistic with our goals, we will have a higher chance of seeing this reality. One of the most effective ways in which to make your goals is to share these with someone else and make yourself accountable. This may be something you have already done, but for others, communicating their business goals out loud-no matter how small they may be, can be incredibly empowering and can motivate them more to try to achieve them.

Think BIG

Many business owners make the mistake of staying small when drafting their business goals as they believe that smaller goals are easier to achieve. In some respect this is true, but with the correct determination and planning, you can achieve anything. This is not to say that your big goals will be realized in quick succession and without effort, but by continuing with the running and growth of your business, building on your marketing, advertising and so forth in order to achieve your smaller goals, then with time, your big goals will be realized. As you achieve your previous goals, you can create new goals and continuing to grow your business. However, be realistic. Making large goals which you know you will never achieve can dishearten you but stay too small, and you may be de-motivated.

Break it down

So, how can you make your big goals a reality? Break down your big business goals into section which are realistic and will be achievable. For example, if you aspire to gain 200 new clients, break this down so that you will aim to gain 10 new clients a month, and build on this number as you start to achieve this goal. Changing your big goal into smaller, more manageable goals will make it easier for you to achieve, thus filling you with a sense of accomplishment and motivation as it is realized.

Don’t play it safe

Setting big business goals can be a daunting task, especially in the event that your business is starting from the basics. However, many businesses fail as they refuse to take the chance to dream big, showing how being safe can be just as dangerous as dreaming big. So, if you want your business to grow to the establishment which you dream and know it can be, don’t be afraid to be ambitious, realistic and above all, don’t be afraid to dream big.


About the author: Diana Samalot is mother of twin girls, writer, entrepreneur, master internet marketer and success coach. She can help you market your with a proven system, training, coaching and world class support. To find out more, go to

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