5 ways to re-ignite your flame for your business

Where are you in feeling passionate about your business?

Do you greet each new day with the thrill and excitement, as it was when you first started?

Or do you dread the start of the day and eagerly count the minutes until the day finishes?

Why should you relight the fire?

If you don’t have passion for your business, how can you expect your customers to change their behavior and buy the products and services you are offering?

Without passion you risk your business heading into a death spiral….you have no passion for the business, customers don’t feel inspired to buy and slowly your business erodes as revenues decline and your passion continues to die….

Passion is the fuel that enables us to push that bit harder to complete a task, it’s that spice that encourages us to pick up the phone to make those business development calls and it gives us the sparkle in our eyes whenever we discuss it.

Passion is contagious, attractive and essential!!

People buy from people who they feel are passionate about what they have to sell – you must have it to truly succeed in and enjoy your business. And what is the point of having your own business if you don’t enjoy it?

So if your passion is waning, how do you get it back?
Try the tips listed below to raise the dial on your passion meter!

1. What’s Your Connection with the Business?

When you think about what you offer to customers, what is your connection with it? For instance if you are a jeweler, do you love creating beautiful objects that make their wearer shine, or if you have a health supplements business, are you committed to a healthy lifestyle and believe others should benefit from this as well?

Take some time to think about the aspect of your business that really is your connection to it. Mine, for example, is creating materials that help women thrive in their business.

2. How Often Do You Connect?

Now you know what your connection is with the business, consider how often you actually do that. Do you spend enough time doing what you love or in reality is that time eked away by administration, day-to-day tasks or procrastination?

3. Connecting More Frequently

Imagine what you would feel if you did connect with your business more often in the way you described above. What feelings would you have about your business? Would you feel more joyful, inspired or maybe even more worthwhile?

4. Is This Enough?

Time to get honest…is connecting more frequently with what you love in your business really going to raise your passion? I hope so! But sometimes it takes a little more introspection. Take some time now to write out the five  things that are passion poppers…could it be a grumpy customer, the commute, maybe doing tax…what are those things that maybe still drain your passion even when you are connecting?

5. Eradicate the Passion Poppers

Time to get creative! Take each of your passion poppers and think of a way to eradicate them! Can you outsource, do time barter with someone who loves what you hate to do and vice versa, fire that customer etc.

Set down a time in your diary to make that solution happen!

Remember:  It’s only you that stands between you and your passion being reignited!


Wendy Kerr

Director for The Centre for Innovation and Entrepreneurship at Auckland University.The Centre for Innovation and Entrepreneurship is the hub for the development and promotion of innovation, commercialisation and entrepreneurial activities within the University.We create experiential programmes, workshops and events to unleash the spirit of innovation and entrepreneurship, to transform the mindsets of our students and staff to support the growth of New Zealand as a prosperous and creative nation.

Be the change that you want to see. Step into your leadership.


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