What Roles Do You Play in Your Business?

Chances are when you had a job, you had a job description.

They are designed to clearly outline your role, your objectives, what your contribution to the organization is, your responsibilities and your tasks.

In your own business, you are working, you have a job.
Do you have a job description?
Or do you just do it all?

(And chances are, get paid less)

Your Job

In your job, wearing many hats, you deal with whatever comes up; whether you have expertise in it or not and you just put up with it; Spending precious time in areas that you know little about or have no natural aptitude for. Yet because it’s your own business, you do it anyway.

You suffer because you dislike doing some of that ‘stuff’ and frankly your business suffers because you aren’t driving value and doing what you love. And, if you are honest, you probably aren’t doing that other stuff that well anyway.

Many of you reading this will be sole traders but that doesn’t mean you have to do it all yourself.
Imagine if you did only those tasks that you loved and really enjoyed and excelled at?
What would that be like?

I think you would LOVE your business more, feel better about it and be even more productive and successful. Your frustration at having to wear so many hats to keep the business ticking over would disappear and you would more clearly understand what value it is you bring to the business.

YES BUT… – I hear you all cry.
I can’t afford to take on staff, I’m not big enough to grow, I have to do it all because there is no-one else.

That may be the case right now but if you have plans to grow, you need to shift that attitude right now!

Shift your mind for growth:
Create a job role you love and look forward to!

Imagine you are creating a job description for you that you will love and relish. That feeds the passion and the key reason why you set up the business in the first place.

Then, just as you would in an organization, create the other job descriptions for those roles that you need in your business.

By separating all the different roles out, you can decide who you will be when and as you grow, you will have a much clearer idea of the type of person and skill set you need to bring on.

Here is a simple way to create a job description:

  1. My title…….
  2. What do I love to do?
  3. How do I bring value to the business?
  4. What am I responsible for?
  5. What attributes do I need to be successful in this role?

Let me give you an example:

Kate is an author and trainer who specializes in training landlords to help them have success with their rental properties.

If she were to do the job descriptions this is what she would create:

1.My title…….

Author and Trainer

2. What do I love to do?

Help landlords sleep better at night by giving them all the information they need to run their tenancies successfully
I love providing them with the right information in my book and in my workshops

3. How do I bring value to the business?

By creating content for books to sell
By designing and leading workshops that landlords pay to attend

4. What am I responsible for?

The overall success of the business
The production and delivery of content
Managing the brand
The income, expenses and cashflow

5. What attributes do I need to be successful in this role?

Detailed knowledge of tenancy legislation
Experience in the industry
Passion about working with landlords to help them improve
Great written and verbal communication skills

So, there is Kate’s ideal job description.

As a sole trader though, she also has to wear many other hats.

By also creating other job descriptions for the other roles, she can be clear about which hat she is wearing when and thus reduce that feeling of overwhelm. Examples may be:

Marketing the Business.

1. My title…….

Marketing Manager for Kate’s landlord business

2. What do I love to do?

Drive traffic to the website
Get landlords to sign up for courses and buy books
Working with social media and web tools to generate interest in Kate’s business and get more traffic to the web site

3. How do I bring value to the business?

By creating a buzz around the site and her business, I help Kate get more customers

4. What am I responsible for?

Driving traffic to the web site
Creating marketing materials

5. What attributes do I need to be successful in this role?

Social media knowledge
Web knowledge
Writing and creativity


An Operations Person.

1. My title…….

Operations Manager for Kate’s business

2. What do I love to do?

Create order out of chaos
Put in systems where there are none
Look at all the detail in logistics and organizing workshops

3. How do I bring value to the business?

Keeping the detail away from Kate so she can focus on the big stuff
Ensuring everything happens when it is supposed to so customers stay happy

4. What am I responsible for?

Keeping it all ticking over smoothly

5. What attributes do I need to be successful in this role?

Attention to detail
Great planning and organizing
Understanding cause and effect



By creating these simple job descriptions for all the aspects of your business, you can decide which job you are doing when and by realizing the value that you are adding, feel happier about doing it. Also, when you do come to expand and outsource or take on staff you will have a sharp idea of what you need to support your growth.

It also means that you doing everything and weakening your value add to your business isn’t for ever. By creating these job descriptions you are acknowledging that one day you will get the support you need and that when you do don another hat, it’s not forever.


Your Community:

Let us know which roles you enjoy playing in your business the most, and which roles are your least favourite, by posting in the comments section below.


Wendy Kerr has been coaching for over nine years and has worked with hundreds of clients to help them achieve their goals. Her company, Corporate Crossovers®, offers coaching, mentoring and resources to enable these women to thrive in their businesses and their lives.
Every month she offers free Master classes over the phone with relevant topics to give you a burst of momentum for your business!
For more information, and your free e-book to “Start Earning What You Used To”, visit http://www.CorporateCrossovers.com

Wendy Kerr

Director for The Centre for Innovation and Entrepreneurship at Auckland University.The Centre for Innovation and Entrepreneurship is the hub for the development and promotion of innovation, commercialisation and entrepreneurial activities within the University.We create experiential programmes, workshops and events to unleash the spirit of innovation and entrepreneurship, to transform the mindsets of our students and staff to support the growth of New Zealand as a prosperous and creative nation.

Be the change that you want to see. Step into your leadership.


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